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Integrated Advertising, Promotion, and Marketing Communications, Global EditionFrom Pearson
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NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:� 0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10:� 0133866335/ISBN-13:� 9780133866339 and ISBN-10:� 0133866971/ISBN-13:� 9780133866971.
A Modern Guide to Integrated Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.
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The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.
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Also available with MyMarketingLab
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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- Sales Rank: #756882 in Books
- Original language: English
- Number of items: 1
- Dimensions: 10.98" h x .83" w x 8.50" l, 2.15 pounds
- Binding: Paperback
Most helpful customer reviews
5 of 5 people found the following review helpful.
"Economy Edition" translates into "We do not want to tell ...
By Shadow
"Economy Edition" translates into "We do not want to tell or show you it is really Indian Subcontinent version". Meaning it is intended for circulation in India, Bangladesh, Bhutan, Pakistan, Nepal, Sri Lanka and the Maldives. Having said that, luckily for myself and I'm sure many others, I have not come across any important differences. Just unethical business practice of hiding that fact (will not state so before purchase, and upon arrival stickers were placed over publication's statements of it). Bought from LOW COST_FAST SHIP
1 of 1 people found the following review helpful.
A required text for class
By Sarah
Let's be real - you're buying this for a class, it's a required text, you don't actually get a say in the quality.
That said, this is a mediocre marketing textbook at best. The content is pretty haphazardly organized, the examples aren't terribly relevant, and enough of the concepts are poorly explained that even our professor admitted it.
If you're okay with reading textbooks electronically I do recommend that, since the ebook version lets you search, bookmark, and highlight content, allowing you to quickly review specific concepts without having to flip through pages and potentially miss something.
1 of 1 people found the following review helpful.
Great Information, Poorly Edited
By Maria J. Fahlsing
This is a digest edition of the full textbook, so the fluff has been cut out for the sake of saving space and paper to make the core information cheaper to distribute and more affordable for students. The lessons to be learned are good and valuable, but it does seems weird to have black-and-white pictures of all of the advertising examples in the book. Also, there seems to be at least a handful of typos in each chapter: missing words, strange punctuation or a complete lack thereof, and incorrect word usage in a few places. This is unacceptable in a textbook.
So, buy this book with a grain of salt.
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